Digital Go-to-Market Strategist known for launching market leading products and brands that change the world.
Brenda Discher is senior vice president of strategy and marketing for Siemens Digital Industries Software, a business unit of Siemens Digital Industries, where she leads global brand, communications and digital go-to-market strategies. With over 20 years of success in bringing technology products, brands and businesses from inception to market, she is experienced in driving change, brand innovation and deep customer engagements to ensure customers use and expand their IT investment.
Prior to joining Siemens, Discher spent more than 20 years in various leadership positions at Autodesk in marketing, product management and customer service and support.
Discher holds a Bachelor of Science in Mechanical/Industrial Engineering and Masters of Business Administration in International Marketing and Finance from Eastern Michigan University.
Brenda and her family live in the greater Detroit area.